BUILT IN ALBERTA. BUILT FOR THE WATER.

AND THIS IS JUST THE BEGINNING

JetsUp started with a simple idea: build the kind of boats we wanted for our own family.

We have always loved spending time on the water. From family camping trips and days on the river to tubing, wakeboarding, fishing, hunting and exploring new places, some of our favorite memories have always been made outdoors, together.

Over time, we found ourselves imagining boats that suited the way we wanted to spend our time on the water — practical, capable, fun and designed with families in mind. When we couldn't find exactly what we were looking for, we decided to build it ourselves.

What started as a vision for our own family grew into something more. We saw an opportunity to turn those ideas into a company and share them with others who value the same things we do.

Today, JetsUp is a Canadian aluminum boat manufacturer based in Sundre, Alberta, built on a foundation of family, adventure and a genuine love for the water.

A DIFFERENT APPROACH TO BOAT BUILDING

We don't believe a great boat should be complicated. It should be thoughtfully designed around the way people actually use it.

Our ideas come from real experiences on the water and the things we wanted in a boat ourselves. Whether it's spending a day tubing with the family, exploring a river, heading out fishing, hunting or simply enjoying time at the lake, we believe a boat should make those experiences better.

That thinking carries into how we build. Rather than focusing on one-off projects, JetsUp develops purpose-built aluminum boat platforms with standardized designs, carefully selected components and practical features.

Our goal is to combine performance, functionality and recreational versatility into complete boats that are ready to get out and enjoy.

BUILT FROM THE GROUND UP

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Every JetsUp boat is developed and built in-house, from the initial concept and design through fabrication and final assembly. We take ownership of the entire process, bringing our ideas to life using advanced design software, modern manufacturing techniques and hands-on craftsmanship.

Our designs begin with a clear vision of how we want each boat to perform. We consider how it should handle, respond and move through the water, then develop the hull and select the components to work together toward that goal. It's about more than building a boat that looks right on paper. It's about creating the performance, agility and capability we know these platforms can deliver.

From welded aluminum construction and structural design to powertrain selection and final assembly, every stage is approached with purpose and attention to detail.

We're building more than something that looks good sitting at the dock. We're building boats intended to be used, enjoyed and taken along on the adventures that become lasting memories.

BUILT TO A STANDARD

For us, JetsUp is about more than building boats. It's about building something our family can be proud of and creating opportunities for other families to enjoy more time together on the water.

That same thinking continues to shape the boats we're developing. The Rapid Pro brings our original vision to life, while the Wyldside and Blackwater platforms represent different ways to enjoy the water — from fun-filled days of adventure to fishing and exploring.

We're still growing, still developing ideas and still doing what started this whole journey: thinking about the boats we'd love to own and the experiences we'd love to have in them.

Because at the end of the day, it's never just about the boat. It's about where it takes you, who you take with you and the memories you make along the way.

That's what JetsUp is built around.